So often we see business owners overwhelmed by all the social media channels available. Questioning which ones to focus on and wondering how much time it will take to manage.
While Facebook, Instagram, TikTok, Twitter, and Snapchat may be the most familiar platforms, there are countless others around the world. According to DateReportal.com, an estimated 44.3 billion or 55% of the world’s population uses social media. So which one do you choose?
Rather than a business spreading itself too thin, creating profiles on multiple channels, only to find they don’t have the time to keep them updated, it’s best to only focus on one or two platforms. These platforms should be where its demographic or target market is actively uses.
Luckily, there are companies like Hootsuite, a social media management program, that publish detailed data on demographics for the top channels.
Still confused? Schedule a free 15 minute consultation to discuss your goals with us and let us do the research for you.